Decades of hands-on ownership and operating experience applied to websites, ecommerce, product development, sourcing, packaging, customer workflows, licensing and commercialization.
I look beyond the screen. A website, app, product, package, ordering process and supply chain all have to work together for the customer and for the business operating behind them.
Custom structure, branded layouts, customer flow, products, forms, ecommerce and functionality that move beyond the starting template.
Domestic and overseas sourcing, packaging development and production with the practical decisions needed to make a product commercially viable.
Taking an idea through product definition, sourcing, packaging, pricing, presentation, ecommerce, wholesale and launch preparation.
Fresh-eyes testing plus business logic: what users see, what they need to do, and what has to happen behind the scenes.
Programs that connect products, brands, organizations and causes—with experience spanning fundraising, licensed product environments and strategic relationships.
Practical help shaped by years of quoting, pricing, production, vendor management, fulfillment, inventory, ecommerce and customer operations.
At International Print, the work went far beyond printing. It was the same kind of end-to-end model seen in modern product and packaging firms: concept, sourcing, packaging, production, inventory, fulfillment, customer programs and delivery.
“The product, the package, the website, the ordering workflow and the supply chain all have to work together.”
Custom ecommerce and ordering programs were also developed for major organizations, including a large National Multiple Sclerosis Society program tied to inventory and fulfillment operations.
These are real projects. Where a live project image is available, it is used directly. Additional original logos and photography can be added as the portfolio is finalized.
Deep involvement across the business and product side of a multi-part automotive event platform: feature definition, workflows, promoter tools, registration, payments, ecommerce, UX testing, marketing and platform refinement.
Founder-side product development for a substantial multi-year mobile wellness platform combining fitness, nutrition, lifestyle data and personalized guidance.
Brand, ecommerce and customer-program development combining custom packaging, promotional products, stickers, sourcing, pricing and custom ordering experiences.
Created a new keepsake concept combining physical products with hidden USB-C storage, then developed the sourcing, product formats, packaging, positioning, wholesale strategy and ecommerce presence.
Product and fundraising program combining relationship development, licensed product work, ecommerce, sourcing and a structure that donates 20% of PCT product purchase price to the Pacific Crest Trail Association.
Manual testing from the perspective of a first-time customer, combined with business workflow review, issue documentation, screenshots, priorities and practical recommendations.
These active projects let potential clients see how the strategy, customer experience, ecommerce and business thinking translate into real-world sites and platforms.
Event technology, promoter tools, registration, workflows and customer experience.
Explore live platform ↗Custom products, packaging, promotional programs, pricing and ecommerce experiences.
Visit live site ↗
A product concept developed from idea through sourcing, packaging, positioning and market launch.
Visit live site ↗A strong build starts by understanding the business, customer, workflow and goal—not by choosing which template section comes next.
Goals, customers, products, operations, revenue model, pain points and what success should look like.
Site structure, user journey, operational workflow, calls to action and how information connects.
Review the proposed structure and visual direction before development begins.
Create the site or system around the approved direction—not around the limitations of a generic template.
Navigation, mobile, forms, checkout, clarity, trust, friction, business rules and real user flow.
Launch, improve and continue adapting as the business, products and customer needs evolve.
I’ve spent decades around the decisions that happen before and after a website launches: sourcing, product development, packaging, quoting, pricing, production, vendors, inventory, fulfillment, customer programs, fundraising, licensing, marketing and operations.
That changes the questions I ask. I’m thinking about what the customer sees and what your team has to do next. What the product costs and how it needs to be presented. What the page says and whether the underlying workflow can actually deliver on the promise.
Let’s define what needs to happen, then build the right path to get there.